Revenue Analytics
In many organizations, while a significant amount of budget is devoted to demand generation, very little attention is paid to the analytics that can inform the demand gen strategy moving forward. As a result, significant learnings that can inform your business strategy are lost. Some examples of often ignored areas:
- Do I have a complete model of my revenue cycle, starting from the time a prospect enters the sales cycle all the way to deal close?
- Does marketing have a seat at the revenue table? Is Marketing able to contribute effectively to revenue forecasts?
- How many leads do I Have in each lead stage? What are the best practices on lead stages?
- What do our customers think of our company and products. What is my Net Promoter Score?
- What are the Content Consumption trends on my website? Can it inform my business strategy?
- Are our email marketing practices hurting us? What are the numbers telling us?
Answering questions like these is critical for your business to succeed. Without a robust analytics strategy and resource, it is almost impossible to compete effectively. We can do deep-dives into your data revealing nuggets that make a real difference to your top line and bottom line.
In his interview with Marketo TV, Rajesh talks about revenue and other demand generation strategies he leveraged at his client Simply Hired.
