Drip Marketing
Lead Nurturing and Marketing Automation today are critical pieces of the revenue puzzle for organizations, both large and small. Robust systems need to be in place that allows for lead nurturing programs to work effectively. This is critical for sales teams to hit their quotas as well as for marketing to demonstrate success with their Demand Generation efforts. But according to Marketo, one of the Marketing Automation leaders, less than 2% of all B2B demand generation marketing professionals use Marketing Automation.
Here are some tips to get started with a simple lead nurturing program and BANT and Lead Nurturing.
What is the current state of your demand generation strategy? Here are 8 questions you should ask yourself.
