Careers
To apply for a position, please send resume & cover letter to info@searchyogi.com
Marketing Manager
Searchyogi is looking for a personable, self-motivated and detail-oriented individual to join our team. The Marketing Manager will be responsible for delivering highly effective demand generation, lead management, and integrated marketing initiatives including email, content syndication, SEM, social media, and lead nurturing for a select group of clients. The Marketing Manager is also responsible for cultivating existing client relations and ensuring ongoing client satisfaction. This is a contract role based in Sunnyvale.
THE JOB
• Integrated campaign management, execution and optimization encompassing paid, organic and social channels.
• Create marketing programs within Marketo and Eloqua. Manage lead scoring and lead nurturing programs to maximize conversions.
• Create and optimize email marketing and landing pages; test messages, segmentation, copy, etc. Continually test marketing program elements and create a knowledge base for high performance marketing.
• Partner with client to measure pipeline development and productivity goals; use data to recommend optimization of lead development process and content. Measure all web marketing activities and make data-driven recommendations to continuously improve program performance.
• Cultivates existing client relations and ensures ongoing client satisfaction
• Helps drive the growth of the company through the development and establishment of successful and highly satisfied client relationships.
• Market the Searchyogi brand via multiple channels including twitter, blogs etc.
ABOUT YOU
• An analytical mindset and strong quantitative skills
• 3+ years demand generation and marketing operations experience
• Previous agency experience strongly preferred
• Marketo or Eloqua experience a big plus
• Excellent communication skills, both written and verbal
• Excellent organizational and project management skills
• Ability to manage multiple projects and multiple clients
• Ability to lead and manage client expectations and work effectively with client and internal team
• BA or BS degree required
