Search Yogi

We build mindshare for your company’s solutions and guide prospective customers through the entire buying process, from awareness to purchase. Our Demand generation strategies focus on the entire customer lifecycle and combine compelling messaging with measurable results, thus bringing more accountability to your marketing investments.

Prospect Marketing

The prospect conversion funnel today is very complicated with multiple-touch points and various campaigns that not only affect prospects, but affect each other as well. You need to consider touch points both within and outside your enterprise firewall and consider how campaigns affect each other. For example your “social media gravity” affects the probability of showing up in search results or a lead that visited your conference booth is asking questions on Quora that indicate he is in a buying cycle. Marketing to prospects is a holistic exercise more than ever and we can help you get there.

Customer Marketing

Marketing doesn’t have to end with the customers buying your product. Cross sell and up-sell opportunities abound. However, you need to have the right drip marketing campaigns in place to nurture existing customers. Given that they already have experience with your products, it may be necessary to tie your marketing programs with customer satisfaction surveys and metrics like the Net Promoter Score. We help you build out the strategy and affect key revenue metrics.

Our demand generation specialty areas include:

• Email Marketing
• Paid Search
• Organic Search
• Social
• Mobile
• Local