If you’re holding out at all on social media as part of your B-2-B marketing strategy, the holiday season is a great time to start ramping up. Inexpensive, lighthearted and engaging, social media is where your content marketing can gain full court press. Don’t overlook this ideal time of year when marketers and consumers alike are [...]
I know its in beta, still…… The first time I installed the WordPress app on my profile, it was WYSINWYG. The list of posts that I saw on my blog was different from what showed up on my Linkedin profile. My latest posts were not showing up. Instead, a post I had deleted showed up! [...]
Google has announced changes to its ad scoring algorithm. The changes are two fold: Until now, the algo assigned a higher rating to ads that have higher Click Through Rate (CTR), independent of ad position. This decoupling meant that higher position ads got higher ratings, since they were more “visible” to users and hence got [...]
Linkedin today announced that they are allowing users to add applications to their profiles. This is a move a-la facebook and Orkut. I would expect a significant increase in traffic (Page views) for Linkedin with users now logging in to see the new blog post or slide presentations of their friends. Linkedin has the following [...]
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